Willy Shine leading innovation in beverage alcohol and hospitality advocacy.

Pioneering the Future of

hospitality consulting

Trailblazing expert Willy Shine in the bar, beverage, and hospitality industry.

Willy Shine consulting

Empowering hospitality through expertise, mentorship, and innovation.

the mission.

Willy Shine Consulting uses 30+ years of expertise to empower bartenders and brands with innovative education and tailored strategies, honoring diverse cocktail cultures while driving lasting loyalty and growth.

trade advocacy

To enhance on-premise hospitality in the beverage industry by fostering meaningful connections between brands and people, leveraging decades of expertise in strategic brand leadership, trade advocacy, and brand development.

BUILD MEANINGFUL CONNECTIONS

  • Group of 17 people posing together indoors, wearing matching black T-shirts with a logo, some with tattoos, glasses, and hats, smiling and making gestures, with chandeliers in the background.

    ADVOCACY

    We craft trade advocacy programs that empower teams, engage audiences, and build lifelong brand advocates.

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  • Willy Shine leading bartender education and mentorship at a live brand activation.

    EVENTS

    We elevate brand building through expert mixology, innovative events, and strategic beverage management.

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  • Bartender mentorship and hands-on training during an immersive experiential event.

    SALES EXTENSION

    We empower on-premise trade advocacy with strategies that ignite loyalty and create lasting experiences.

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  • Experiential hospitality event focused on brand engagement and professional development.

    EDUCATION

    We inspire bartenders with immersive education that builds mastery, loyalty, and growth.

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Beverage Hospitality Solutions

At Willy Shine Consulting, we redefine hospitality through bold innovation, empowering bars, beverage programs, and brands to thrive. With over 30 years of expertise, we craft seamless solutions for every level of the industry—from emerging talent to leading establishments. Our approach blends cutting-edge strategies with a deep respect for the art of bartending, ensuring every element of your hospitality experience, from bar design to beverage management, is elevated. With a focus on connection, storytelling, and community, we deliver impactful, tailored strategies that ignite growth and set new standards in the industry.

ELEVATE BEVERAGE HOSPITALY

  • 3D model of a commercial kitchen layout with stainless steel appliances, workstations, sinks, and refrigerated display units, with measurements indicated around the perimeter.

    ultimate bar plans:  efficiency & profit

    Delivers smart strategies to grow your bar presence, boost profits, and streamline operations for lasting success.

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  • Willy Shine is an expert mixologist crafting a signature cocktail menus for beverage experiences.

    complete beverage blueprint

    Defines key steps to build a standout beverage program that delights guests and boosts profits.

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  • Willy Shine, leading cocktail expert and mixology authority in the beverage industry.

    cocktail menus: design & profit

    Explores how to craft visually stunning and strategically curated cocktail menus that captivate customers and drive sales.

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  • Willy Shine, leading educator in mixology, spirits, and professional bartending.

    empowering excelence: staff training

    Delivers expert training that empowers your team to elevate service and guest experiences.

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testimonials

  • Renowned spirits expert Paul Pacult endorses Willy Shine for excellence in mixology and beverage leadership.

    The Ultimate Professional Who Makes It Happen

    "With unmatched expertise across beverage alcohol, bartending, bar management, and event planning, Willy Shine combines meticulous preparation, innovative strategy, and a warm, collaborative spirit—making him the ultimate partner who always makes it happen."

  • Hospitality leader Howard Wein endorses Willy Shine for expertise in bar strategy and beverage program development.

    A Trusted Partner from Strategy to Execution

    "Willy Shine Inc has been our go-to for all bar and beverage needs across every scale of operation. Willy is a true partner—equally at home crafting big-picture strategy in the boardroom and executing flawlessly on the ground. Whether it's a high-end independent restaurant or a $60M resort beverage program, I know I can count on Willy to deliver with insight, precision, and impact."

  • Industry expert James Vicente endorses Willy Shine for his visionary approach to alcohol beverage and hospitality consulting.

    From Vision to Real-World Impact

    "Practical application is one of the toughest challenges in the alcohol beverage world—but Willy Shine makes it look easy. He’s not just a visionary; he brings ideas to life with clarity and purpose. His deep, all-angle industry experience gives him a unique perspective and the ability to turn complex challenges into smart, effective solutions."

Willy Shine—industry leader in alcohol advocacy and hospitality consulting.

CONTACT US

CONTACT US

Whether you’re building something new or leveling up what already exists, we’re here to help. Drop us a line to set up a time to chat—we’d love to hear your vision and explore how we can bring it to life together.

Hours
24/7 - 365

Email
info@willyshine.com